Midas Creative Lab was engaged to lead the rebranding of Imarisha Sacco, one of Kenya’s leading financial cooperatives. The goal was to craft a strong, modern identity that reflects trust, growth, and empowerment — core values that define the Sacco’s service to members.

As Imarisha Sacco continues to expand its reach and impact, the need for a refreshed brand system became evident. Our solution focused on clarity, consistency, and visual storytelling that connects with both rural and urban audiences.