At Midas Creative Lab, we recently proposed a bold new identity for Afro Sayari, a brand rooted in celebrating Africa’s vibrant culture and natural beauty. Our logo redesign embodies five core principles of effective branding: simplicity, power, memorability, versatility, and appropriateness.

We delivered a clean, colorful, and memorable logo that speaks to Afro Sayari’s mission while staying adaptable across all mediums. The logo’s visual elements and typography evoke a sense of adventure and African authenticity—making it instantly recognizable and timeless.